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areas of social marketing

Aoussedj Ali
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areas of social marketing

Social marketing comprises a variety of branches and fields that can be used in educational and preventive work within social issues, and among these areas are the following:

environment and energy

The field of environment and energy includes rationalizing the use of electricity, stopping water waste, dumping waste in designated places, anti-pollution campaigns, anti-plastic bag campaigns, green marketing campaigns, and others. at designated places

the health

  • The field of health includes campaigns against smoking and drugs, the promotion of adequate nutrition, the promotion of early detection of diseases, among others. Examples include Stop!  in Australia; It simulated the causes that influence the smoking process away from stereotypical health messages, punctuated by an understanding of the behavior and motivations of the target group; In order to influence him by sending him multiple and direct messages. 
  • Health promotion campaigns and AIDS awareness programs in Kerala, India, are another example of health in social marketing. Social workers have worked hard to use social marketing effectively to ensure the success of the campaign, as most of them have been professionally trained for this task specifically.

Economics and Financial Planning

This field includes encouraging the method of saving, shopping, responsible spending and other things, such as dowry campaigns, and an example of this is what happened in Dubai in the Emirates, where there is a restaurant that offers free meals, free of charge, for everyone the members of society.  Unemployed, or for those who don't have money to buy food, and although the restaurant didn't make any money from it, it will surely attract many customers.

Safety and Security

  • This field includes safe driving in terms of slowing down while driving, not using the phone in the car, carrying out road safety campaigns and others in the workplace such as: wearing the right equipment and clothing during the work period and take preventive measures to avoid injuries. 
  • The traffic awareness campaigns in Britain sponsored by the competent and independent British government body Think, over the last 19 years, are a model for social marketing in the field of safety and security.  By pursuing various topics and different media, resulting in a 46�crease in the number of fatalities from accidents.

family bonding

  • The field of family bonding included child protection campaigns, spending more time with children, planning for children, seeing specialists during conflict, and others. An example of this is a campaign created to highlight the problem of smartphone concern in China, parents missing opportunities to bond and spend time with their children, creating a simple and innovative idea by creating a message whose content is "More communication, less important. communication". 
  • Korek Telecom Company in Iraq held an Iftar banquet for orphans in the month of Ramadan. Sponsored a charity and recreational activity for orphaned children in cooperation with the Iraq Builders Team and others. This initiative is carried out annually in the sacred month. The initiative can be considered as an act that encourages and educates to direct the behavior of society towards actions that contribute to spreading the good in general.





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