Black Friday 2021: Starting Soon! Unprecedented discounts this year
The traditional e-commerce meeting is making a comeback. This year, the date of Black Friday is set for Friday, November 26, 2021. Of course, as usual, e-merchants will offer discounts and promotions on their products before the official day of Black Friday. Enough to satisfy the appetite of consumers looking for good deals. This period of promotions preceding "Black Friday", will mark the end of "Black Week". And the discounts will not stop there as they will extend throughout the weekend of November 27-28, 2021 until Monday, November 29, 2021, the day of Cyber Monday. With the arrival of the vaccine, Black Friday will also be conducive to purchases in physical stores, in a more favorable health context than last year.
Amazon will soon present its selection of good high-tech deals spotted among the main e-commerce players including Amazon, AliExpress In the meantime, find out everything you need to know about Black Friday, a large-scale commercial operation that represents a strategic day for the annual business of online and physical commerce players.
What is Black Friday?
Black Friday, the color of the banners deployed by merchants for the occasion, is a large-scale commercial operation, during which many discounts and promotions, up to more than 99%, are offered. to consumers. It takes place at the end of November, on a Friday, as the name suggests. Unlike Amazon Prime Days, this business transaction is not confined to a single merchant. 95% of people of the world know what this day is, according to a study published in November 2019 by OpinionWay for iloveretail.fr. This is 4 points more than in 2018, which shows the place taken in consumption by Black Friday in a few years.
What is the origin of Black Friday?
Black Friday was born across the Atlantic. It takes place the day after Thanksgiving, a feast celebrated on the last Thursday of November in the United States to commemorate the help of the Amerindians offered to the first European settlers. The explanations differ on the origins of this trading day. Why did you call it "black Friday"? Several hypotheses exist. The most common is that after Thanksgiving, merchants wrote in black ink on the notebooks where they kept their accounts, and no longer in red ink. In other words, they went from negative to positive, hence the term Black Friday. Another legend has it that police officers in Philadelphia adopted this expression in the 1960s, about the streets black with traffic jams when households returned from the Thanksgiving holiday or walked away with the weekend.
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