For these reasons, you should be wary of Amazon reviews while shopping online

 

For these reasons, you should be wary of Amazon reviews while shopping online

The customer's experience with the product has become one of the most important criteria that drive people to make a decision to buy or not. 

But are these assessments really accurate?

When one of us wants to purchase a product from Amazon's e-commerce site, they often turn to reviews to learn about previous buyers' experience with the product, especially the feedback that accompanies the review, in order to let him know if what he is going to buy is worth the price, especially if it concerns little-known brands.

However, this is not always a standard. There are products that have received high ratings, but many buyers complain about their poor quality and are forced to return or accept them if the price is very low and not worth rewinding and sending. at the nearest station for returned products. 

And it is indeed confirmed that there is great manipulation of the ratings of a number of products, which prompted Amazon a few days ago to announce that it has removed over two hundred million counterfeit product ratings from all of them. its sites around the world. in 2020, which is the highest number of false evaluations eliminated.

Amazon said it has taken legal action against many companies involved in publishing fake reviews, and there are 30 lawsuits in Germany alone, 

Despite Amazon's efforts to prevent fake reviews from scratch, including confirming that the owner of the Note has already reached the product, paid its price, and tried it out, there are companies that provide customers with this process to put in reviews. high marks then return the product to another. way without going through the Amazon service, thus fooling Amazon and others. Customers say that the product has already been tried by many people who have liked it.

Due to Amazon's inability to respond to false assessments, the UK Competition and Market Surveillance Authority has announced the opening of an investigation into Amazon, as well as Google, into suspected breaches of the consumer law, and the inability of the two companies to take sufficient measures to protect the users of their platforms, especially at the time of the Covid19 when e-shops were recording big profits.

Other platforms are trying to exploit these loopholes with Amazon to create apps or sites that allow those who want to buy from Amazon to check reviews, and that was the "Fakespot" app, but Apple removed it. from the "iOS" system. after a complaint from Amazon that publishes misleading and damaging information to businesses that choose Amazon to sell their products.

Given the difficulty of verifying the quality of products on Amazon, experts advise to buy only the products that the customer has the right to return in case he does not like it, and to write on Amazon his experience in order to contribute to the generalization of the truth, and not to go to very obscure brands, about which there is not enough information on the Internet.